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New balls please
We’ve just launched our new campaign for Sony Wimbledon in 3D, check it out. It’s led by a wonderfully crafted viral film that parodies the old Sony Bravia ‘balls’ ad, with thousands of tennis balls bouncing through the streets of suburban Wimbledon.
The film drives you to a website - http://www.bounc3d.com – to take part in a game to win one of five pairs of tickets to be at the 2011 Ladies Singles final.
The fun game involves collecting virtual tennis balls from across the internet, with each ball representing an entry to the prize draw. Along with tickets to the final, there will be chances to win top of the range Sony 3D products. Further chances to win can be gained from social sharing on Facebook and Twitter.
Sony will be supporting this with a national press campaign, announcements on Facebook, Sony Centre activity, eDM to Sony’s customer database and field marketing with 10,000 bounc3d.com branded tennis balls being handed out in London.
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