Crayon is a data-driven digital agency that builds ‘Always-on relationships’.
Why? Because we think marketers are facing three big problems:
- IGNORED - consumers are more likely than ever to ignore marketing.
- DISTRACTED - and with so much going on, they often get distracted away just as quickly
- DOING NOTHING - with the result that they don’t end up doing what you’d like them to do.
These are the consumer issues that we help solve:
- capturing consumers INTEREST; then INVOLVING them in ideas;
- that drive them through to TRANSACT.
And unlike old school marketing, this is no longer about a start to finish process; the brands that succeed will need to do this continuously.
We call this building ‘Always-on relationships’.