Crayon wins James Villas Account

James Villas, the UK’s largest provider of villa holidays, has hired Crayon to handle the fully integrated marketing campaign for their 2008 holidays. 

Crayon was appointed after a competitive pitch against two other agencies.

“James Villas is a great integrated win for us” said Steve Mulholland, Crayon Creative Partner. “We have a determined and creative client who wants us to produce some really groundbreaking work for the category. And even better, we’ll be taking the idea across so many different communication channels”.

“We were looking for a streamlined approach to producing great creativity, and we also wanted to work with a friendly, collaborative agency. That’s what we’ve got with Crayon” said Joanna Thompson, Marketing Director at James Villas.

Above-the-line Media planning and buying will be handled by Starcom.

James Villas is the largest provider of villa holidays in the Mediterranean and beyond. Since 1984 they have offered hand-picked villa holidays in 29 of the most popular holiday destinations in the world.

Crayon Direct Advertising is an independent integrated agency with three separate divisions: Insight, Direct Advertising and Interactive. Crayon’s biggest clients include BT and Legal and General.

For more information please contact Simone Sulsh: s.sulsh@crayonlondon.com, 0207 354 6000