Acquity, the customer insight agency that was bought by Crayon in June of this year has rebranded as Crayon Ci.
Crayon Ci’s services and products will remain unchanged: data planning, analytics and media planning and buying. They will continue to be headed up by Managing Partner, Richard Davies.
Matthew Brown, CEO of Crayon said “To re-brand Acquity under the Crayon umbrella makes absolute sense. Crayon Ci is a fully integrated offering of our business and we want the name to reflect that”.
Together, the two agencies will have an estimated combined turnover of £20 million.