Acquity to rebrand as Crayon Ci

Acquity, the customer insight agency that was bought by Crayon in June of this year has rebranded as Crayon Ci.

Crayon Ci’s services and products will remain unchanged: data planning, analytics and media planning and buying. They will continue to be headed up by Managing Partner, Richard Davies.

Matthew Brown, CEO of Crayon said “To re-brand Acquity under the Crayon umbrella makes absolute sense. Crayon Ci is a fully integrated offering of our business and we want the name to reflect that”.

Together, the two agencies will have an estimated combined turnover of £20 million.

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