How is Mashable getting as many mentions as Bloomberg and Reuters combined? It’s simple really.
I was trying out some social media monitoring tools the other day and noticed that Mashable (a blog site covering niche tech news and which has been around just over a year) was getting as any mentions as Bloomberg and Reuters combined…
And I started to wonder whether there would be a close correlation to site traffic. And this is indeed the case, as can be seen below, which implies that there is almost a direct correlation between social buzz and site traffic.
Now Mashable employs less than 50 people (from what I can gather) and has a MUCH lower cost base than either – certainly the ‘cost per reach’ is off the scale compared to the big boys.
So how can a company can get such massive online reach so quickly with such little resource/cost?
I don’t think this is rocket science – just good old common sense…
Ultimately they have thought about the user at every stage, making it easy for people to stay up to date with issues relevant to them.
I think almost any brand can take some learnings from this.