Crayon launches digital campaign for the BT Digital Music Awards

The BT Digital Music Awards is in it’s eleventh year and Crayon have launched a new digital campaign to get fans voting for their favourite artists.

Crayon has launched a digital campaign for the BT Digital Music Awards, encouraging music fans to spread the word and vote for their favourite artist or band.

The BT Digital Music Awards, now in its eleventh year, celebrates the breadth and depth to which bands, artists and their teams have harnessed the power of digital media to bring music to the fans. The new website at www.btdma.com lets fans vote online and encourages them to share with their friends the artist or band they want to see win a BT Digital Music Award.

The new site hosts a virtual ‘BT DMA wall’ where voters can show their support by covering it with posters of their favourite acts. The wall is a creative way of showing which artists or bands poster is the most popular. Using social media, voters can share their poster with their friends, spreading the word about their favourite artist or band.  In turn, this helps drive awareness about the BT Digital Music Awards encouraging new visitors to the website.

New to this year is the BT DMA poster game. Users will be able to take their poster beyond www.btdma.com and spread their support by plastering their chosen poster up across the web on a number of selected music and fan sites.

The more users vote, share and take part, the more chances they have to win VIP tickets to the awards ceremony at The Roundhouse and a white iPad2.

The awards ceremony will be held on 29th September at The Roundhouse in Camden, London. The campaign is set to run until the end of October 2011.

Karen Skyrme, Senior Marketing Manager, BT said: “The BT Digital Music Awards is the ideal platform for us to celebrate the successes of the music industry and to build affinity with a music loving audience. The online strategy and
creative for the campaign this year will set 2011 apart from previous years, encouraging further digital collaboration and participation amongst the key audience groups.”

Dan Thwaites, CEO, Crayon said: “Crayon’s campaign idea taps into the insight that fans are united by their love for a particular act. One of the main ways of proving this is by coming together online, making their voice heard and getting their posters seen. The bigger the group of fans you can gather, the more postering you can achieve.”

See the digital campaign in action from end of play on Wednesday 24th August at www.btdma.com.

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