Crayon have designed and built a new website and mobile platform to launch De Beers’ diamond brand, Forevermark, in the U.S.
Having seen considerable success since launching in Asia three years ago, Forevermark, the diamond brand from the De Beers group of companies is working towards a national launch in the U.S.
As part of a fully integrated marketing campaign, Forevermark appointed Crayon to grow and enhance its digital marketing activities in the U.S to accommodate the business’ substantial expansion plans now, and into the future.
Forevermark diamonds are individually inscribed with the Forevermark icon and a unique identification number proving that they have met the high Forevermark standards of beauty, rarity and responsibility. Only 1% of the worlds diamonds are eligible to become one. Forevermark diamonds will be available from carefully selected, Authorised Forevermark Jewellers across the U.S with the brand’s website playing a key part in increasing consumer awareness and understanding amongst the target consumer groups.
The mobile optimized website allows consumers to browse a design gallery showcasing beautiful jewellery featuring Forevermark diamonds. There is also a substantial bridal section allowing consumers to gain a valuable education before committing to this crucially important purchase.
The site is Forevermark’s first foray into mobile with dedicated mobile templates which, using gprs and individual store maps, allow users to easily find Forevermark Jewellers in their vicinity.
Stephen Lussier, CEO, Forevermark: “Digital Marketing is key in driving the Forevermark brand forward, particularly in the digitally advanced U.S. market and we will be groundbreaking in our use of mobile. We’re very excited about this momentous landmark for Forevermark”
Dan Thwaites, CEO, Crayon: “Forevermark have been expanding rapidly and their move into the U.S. is a pivotal part of that, and here at Crayon we are proud to be involved.”