Author: Pete Trainor

Hello... I'm the Head of the UX team & very grateful to be surrounded by such talented people. I’m an experienced and entrepreneurial digital guy & senior digital planner. An old dinosaur of the digital age now... I've been doing user focused design, development & strategy for almost 15 years and I live and breathe digital and innovative technology. My passion stems from working with clients and the end users to create solutions that ensure effective, innovative and usability best practise with a solid grounding in good old fashioned advertising and marketing. Weapons of choice: Usability, IA, Digital Marketing, Digital Strategy, Focus Groups, Ethnographic Research, Remote Testing, Customer Experience Strategy, Accessibility, Interaction Design and User Acceptance Testing

Mobile by numbers

I’m fascinated by mobile. The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it… and I genuinely believe the digital world will change unrecognizably in the next couple of years because of mobile.

The rise of the Twinsumer

The proliferation of the use of digital marketing has led to significant growth in brands using social marketing campaigns to increase consumer engagement.