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Innovation

Gamification 101 - Why games are a key marketing tool

We recently discussed the social media market with the emergence of Google+, yet in many ways social media has already won. This was summarised by Seth Priebatsch, CEO of SVNGR (Groupon meets Foursquare) at this year’s SXSW Festival. “While the last decade was the decade of social… where the framework in which we connect with other people was built… This next decade will be the decade where the game framework is built.” In response to this we’ve decided to dissect gamification, why it is going to become so powerful and how it can actually make marketing engaging and fun.

Crayon Ci win two eConsultancy Innovation Awards on behalf of Hiscox insurance.

In a flurry of success, Crayon Ci have recently picked up both the awards for Most Innovative Online Advertising Campaign and Innovation B2B Digital Marketing at this year’s eConsultancy Awards.

Mobile by numbers

I’m fascinated by mobile. The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it… and I genuinely believe the digital world will change unrecognizably in the next couple of years because of mobile.

Our Evolving Consumer

We’ve previously discussed how the future of the internet may develop. Thinking about how brand engagement has changed with the internet already we’ve put a few thoughts together about how this next evolution of the internet is already changing consumer engagement with brands.

The Internet of Things

We recently had a debate about the next evolution of the Internet. The Internet of Things came through as a strong contender concept.

Electrified or Electrifad?

The UK government has told local councils to make 2011 “the year of the electric car”. Our own work in hybrid technology places us in a significant position to discuss how this fast rising technology will impact the automotive industry.

DIY 2.0: Printing the Future of the Manufacturing Industry

We recently attended a NESTA seminar about 3D printing and the potential applications of having 3D printers in the home. Having such printers within the home, could potentially cause a huge disruption to the manufacturing industry as the internet has disrupted traditional media.

Connecting with the Always-on consumer

A new study by Crayon has revealed that 62% of UK consumers leave their mobiles switched on whilst they are asleep and 82% are staying connected whilst on holiday.