Honda Cars (UK)

Car marketing

We have worked for Honda Cars (UK) since 2002. We work across:

  • Relationship marketing
  • Dealer marketing
  • After Sales
  • Corporate

What do they think?

“There are two great things I can tell you about Crayon. First, is that 13% of all the cars we sold last year were as a direct result of their activities. Second, that with their measurement processes we could establish exactly how much it cost us to achieve that result.”

Ian Armstrong
Manager – Marketing Communications, Honda Cars (UK)

“Our previous activity of jumping from one wasteful tactical campaign to another has now changed to a strategic communications approach based on accurate and detailed customer insight. I have been rather surprised and often delighted by Crayon’s ability to climb mountains completely against the odds.

Simon Thompson
Former Head of Marketing, Honda Cars (UK)

related work

Research and customer insight - Honda

Innovative co-creation research methodology

Data requalification - Honda

Building long term relationships with existing customers

Prospect and customer segmentation - Honda

Creating a more targeted customer segmentation tool

Affiliate marketing - Honda

Affiliate marketing to generate hot prospects

Relationship marketing - Honda

Increased sales by 426%, 500,000 customers re-qualified, 15% of all retail sales

related blog posts

Honda launch seven new motorbikes with Crayon

Wednesday, November 9th, 2011
Author: Laura Johnson

Electrified or Electrifad?

Friday, February 11th, 2011
Author: Nathan Miller