Sony

Multi-channel marketing solutions

We began working with Sony in 2008 as their retained CRM and retail marketing agency.  Our detailed understanding of Sony and its business has led this relationship to grow into us delivering integrated campaigns on their behalf. We now work across:

  • Advertising
  • eCRM
  • Retail
  • Social media

What do they think?

“We appointed Crayon last year to help bring us closer to our customers and in a measurable way due to their extensive data skills and focus on ROI. What we see now is an agency that delivers multi-channel solutions across our business portfolio efficiently and most importantly, creatively”

Carl Pring
Head of Brand & Advertising

 

“We have worked with Crayon since March 2009 developing our Social Media strategy, as well as shaping individual campaigns. They’ve proved they understand our business and have helped define how social media can fit into our existing marketing plans.”

Karl Te Aika
Online Manager, Sony Consumer Electronics (UK)

related work

Blogger outreach - Sony World Photography Awards

Blogger outreach campaign to promote both the SWPA and the new NEX-5 DSLR

Integrated Christmas Campaign - Sony

Creation and development of Sony’s 2010 Christmas promotion campaign

Integrated VAIO F-Series launch - Sony

Positioning the VAIO F-Series as ‘the’ entertainment laptop

Multi-channel integrated campaign - Sony

Multi-channel integrated campaign to support Sony’s World Cup ‘Trade-in Scheme’

CRM strategy, development and execution - Sony

Improved data analysis, segmentation, targeting and campaign measurement

related blog posts

Sony launch crowd-sourced campaign for cameras

Wednesday, August 24th, 2011
Author: Laura Johnson

New balls please

Friday, June 17th, 2011
Author: Simone Sulsh