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Case studies

AXA Insurance - Hothousing Acquisition
AXA Insurance (UK's 6th largest insurer) had low awareness and conversion rates amongst target audiences.
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Small Image Best Western Hotels - Acquisition & Activation
Traditional targeting and creative approach was suffering from decreasing returns. read more

BT Business - Acquisition
BT Retail wanted to persuade narrowband SME customers to take up or upgrade to broadband. read more
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Small Image BTOpenworld - MGM
To get more customers by encouraging current dial-up users to recommend the product to their friends.read more

Ladbrokes - Chinese Email Marketing
To find out what creative format, frequency and type of offer works best to re-activate lapsed customers and increase the spend of others. read more
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Time Out - Cool People
To regain Time Out's position as an essential read - rather than an occasional purchase. read more

UKTV - Loyalty
UKTV wanted develop excitement around their TV programming and thus increase both viewing and website usage and thereby advertising revenue. read more

Small Image Virgin Travelstore - Brand Launch
Following the acquisition of various travel agents Virgin Travelstore needed to aggressively gain market share amongst core audiences. read more

J. Wray & Nephew - Sales Promotion & CRM<
Marketing to core UK Jamaican audience was difficult due to little understanding of their demographics, consumption behaviour or channel preference. read more
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