> Case studies
AXA Insurance - Hothousing Acquisition
AXA Insurance (UK's 6th largest insurer) had low awareness and conversion rates amongst target audiences.
Best Western Hotels - Acquisition & Activation
Traditional targeting and creative approach was suffering from decreasing returns.
BT Business - Acquisition
BT Retail wanted to persuade narrowband SME customers to take up or upgrade to broadband.
BTOpenworld - MGM
To get more customers by encouraging current dial-up users to recommend the product to their friends.
Ladbrokes - Chinese Email Marketing
To find out what creative format, frequency and type of offer works best to re-activate lapsed customers and increase the spend of others.
Time Out - Cool People
To regain Time Out's position as an essential read - rather than an occasional purchase.
UKTV - Loyalty
UKTV wanted develop excitement around their TV programming and thus increase both viewing and website usage and thereby advertising revenue.
Virgin Travelstore - Brand Launch
Following the acquisition of various travel agents Virgin Travelstore needed to aggressively gain market share amongst core audiences.
J. Wray & Nephew - Sales Promotion & CRM<
Marketing to core UK Jamaican audience was difficult due to little understanding of their demographics, consumption behaviour or channel preference.
© Crayon Direct Advertising 2005