HS&P; Group merge to form one integrated data driven digital agency, Crayon

The HS&P Group which includes Crayon, data.HS&P, Legends and the Loyalty Practice have today announced that they have merged into one agency and will formally re-brand as a new breed of data driven digital agency, Crayon.

With a new brand proposition of ‘always on relationships’ at its heart, Crayon will provide a marriage of intelligent direct marketing thinking with the flexibility of digital channels to deliver timely, relevant and creative dialogue with consumers and with businesses.

Crayon will focus on three key areas to help connect people with brands: consumer insights, gained from data understanding, research and user testing; creativity, to inspire ideas across every single channel; and accountability, whereby communications will be ruthlessly measured to provide the client with a clear ROI.

Matthew Brown becomes CEO of the agency, with co-owners Justin Hicklin and Mark Runacus becoming Senior Partners, whilst the management team will be made up of Managing Partners Andy Hunt-Cooke and Richard French, Planning Partner Dan Thwaites and Creative Partner Andy Barwood.  The agency head count now stands at over 100 and the merger further cements Crayon’s commitment to grow.

All of the HS&P Group brands bring with them a host of long-term clients including Honda, BT and Sony, all of whom will benefit from the agency’s evolution.

CEO Matthew Brown at Crayon said: “Evolving HS&P into the Crayon brand made real sense to us. Our industry is no longer about old media vs new media; it’s about grabbing people’s interest, involving them, making a transaction with them, and being able to measure that transaction and the multi-channel journey the customer took towards it.  It’s about having an always-on relationship with your customers. By combining both the skills and experience of all the HS&P Group brands, we are best placed to challenge, innovate and help our clients stay ahead of their competitors.”