BT.Com appoints Crayon
25.11.2008

BT.com has appointed Crayon as its agency for online creative and production services.

The process was run by BT’s marketing and procurement department and the resulting two year contract is thought to be worth approx £2 million.

Crayon has worked with BT for three years, providing design and build, site optimisation and creative services across four lines of business: BT Broadband, BT Vision, calls and lines and BT’s Value Added Services.. The reappointment will see Crayon continue this work.
Crayon’s recent work for BT has included design for BT Broadband, the online launch of Home Hub 2 and a microsite for the Isle of Wight Festival, which BT sponsored.

Richard French, partner at Crayon said: “We’re delighted that BT.com has decided to continue the strong relationship that we have built up over the past three years. The brand is moving in a really exciting and challenging direction and we’re excited to be driving the changes that will be so crucial for the business over the next few years.”

Matt Walton, Head of Online Consumer Acquisition at BT added: “We’ve been really impressed by Crayon’s creative and strategic work over recent months and years and are pleased to reappoint them to the account. BT.com is a crucial and growing part of the BT business and we’re confident that Crayon can help us to move in the right direction over the exciting times ahead.”