Flexicover appoints Crayon

For website redesign and email marketing programme.

Digitally-focussed marketing agency Crayon has been appointed by leading direct travel insurance brand Flexicover to set up an email marketing programme and redesign its three UK websites.

The appointment follows a three-month trial period, during which Crayon established Flexicover’s first formal email marketing programme to keep consumers informed of special offers and developments, increasing both registrations and site visits significantly. The programme now sends out almost two million emails a month.

Crayon will be redesigning Flexicover’s two UK consumer websites: flexicover.com, which is aimed at older travellers and those with a medical condition, as well as general consumer site flexicover.co.uk. As well as redesigning the appearance of the site, Crayon will also work on the site’s infrastructure, optimising performance and usability to improve user experience.

The agency will also redesign the brand’s B2B travel cover website citybond.co.uk, which targets business travellers.  The front-end redesign by Crayon co-incides with an internal, back-end overhaul by Flexicover’s parent company, Citybond holdings.

Ranjit Dhillon, group online marketing manager at Flexicover, said: “We were really pleased with the results that Crayon achieved with our email marketing programme during just three months, and so awarding them the website redesign, as well as further work on the email programme, made perfect sense.

“Working across both the website and email will enable Crayon to develop a really integrated creative approach which, given their work so far, will undoubtedly pay off as the business develops, helping us to gain further market share,” he added.

Simone Sulsh, director at Crayon, said, “The direct travel insurance sector is a crowded place, but the company has a loyal customer base and strong heritage going back 25 years, which we can build on to really help them stand out.”

For more information, please contact Jo Sensini [email protected] / 020 8996 1800 / Claire Foss [email protected] / 020 8996 1804

About Flexicover/Citybond holdings

Citybond Holdings Plc was established in 1984 and is one of the UK’s leading providers of travel insurance facilities. The organisation trades as Citybond Suretravel (selling travel insurance through a network of travel agents, insurance brokers and tour operators) and Flexicover Direct (selling travel insurance directly to the public), which is a 100% owned subsidiary of Citybond Holdings Plc. It also offers a Medical Screening Service which enables insured persons to be screened for any pre-existing medical conditions for which they wish to be insured. Flexicover Limited is a wholly owned subsidiary of Citybond Holdings Plc, who have been trading for 25 years and together insure in excess of 2,000,000 passengers a year.