All the way to the top

We developed a website to sponsor nine celebrities (including Cheryl Cole, Ronan Keating and Denise Van Outen) to climb Mount Kilimanjaro, Africa’s highest mountain. The aim: to raise money for Comic Relief. Through sponsorship of the Speaking Clock, a banner campaign and a website with live celebrity updates and social media activity, we busted through the target set for us, as did the celebrity team aiming for the top.

We raised £318,000 in just over 4 weeks!

Website and social media campaign