A Pan euro digital only launch of the long awaited new VFR motorcycle in 13 country/ language variants. We produced a pre-launch teaser website and the launch website, and drove traffic via an email campaign, affiliate marketing and social media. The social media monitoring drove our content strategy. Within a week of launch we had 650k unique visitors and 45k qualified leads, 27% ahead of target with a cost per lead under 12 euros.

Pan Euro Digital Integrated Launch