Crayon Retail

Insight driven multichannel retail marketing to drive sales

Shopper behaviour is continually evolving. If consumer behaviour is properly analysed and understood, this presents multichannel retailers with an excellent opportunity. Retail marketing needs the assets and capabilities to exploit this trend.

We believe better data helps retailers sell more in a multichannel environment. Consumer insights allow retailers to build and execute more complex, integrated retail strategies to strengthen relationships with shoppers.

Approach

A more in depth understanding of shoppers allows us to generate clear strategies, to drive creative response. But we use data as the icing on the cake, to really focus on the shopper:

  • To gain true shopper insights
  • To provide the building blocks for long term dialogue

This information allows us to create activity which forms strong relationships between retailers and shoppers. We have experience in:

  • Working directly with retailers
  • Brands that need retail expertise
  • Destination retail centres

Quick facts

  • Retail specialists - discipline neutral
  • Valued added strategic planning, data analysis, account management and creative teams
  • Low cost artwork studio with integrated design, production, project management and logistics