Better connected customer journeys

The way customers explore, assess and buy products and services is becoming increasingly complex and individual.

To compete effectively brands must be able to understand and anticipate these customer journeys across all channels and connect them in a relevant and agile way.

ZigZag is a digital tools business that develops and licenses software solutions to help businesses do this and in turn improve their sales, marketing and customer service.


We do this by combining customer insight, data and technology in an innovative way to create specialised tools that deliver measurable improvements to both the customer experience and our clients bottom line.

Our products can be linked together across different stages in the customer journey but individually all of our tools have 3 common characteristics:

  • Simple to integrate with a clients own systems
  • Cost effective, requiring relatively low initial investment
  • Deliver a measurable and scaleable ROI

Key Products

  • Connect – The call centre messaging system which allows operators to tailor follow up communications to inbound and outbound calls, allowing the operator to create personalised emails from pre-determined assets and send during or after the call.
  • Hub – The One-to-One communication platform designed for brands that have a branch based operation. Centrally controlled marketing assets can be accessed by all remote staff, allowing them to create high quality and tailored emails, SMS messages or printed documentation for distribution to customers.
  • Zoom – The online product display platform which allows brands to display their merchandise in a more engaging and consistent style across their own and 3rd party retailer websites. Brands retain control over the images and text descriptions, allowing them to offer consumers a much richer and consistent engagement with their products, while at the same time increasing conversion.