Dan started his career at Payne Stracey, working on BT, RBS Advanta and Nissan. He formed his own digital agency in 1996, and sold it in 2000 to a WPP-owned network. It was later merged into RMG: Connect, where Dan took the role of Planning Director. Dan left RMG in 2006 to join Hicklin Slade & Partners – now Crayon.
Prior to HS&P he planned integrated campaigns for the likes of HSBC, Mercedes-Benz, Shell, Vodafone in the UK and internationally.
He is a regular conference speaker on relationship, digital and integrated marketing, and sits on the IPA’s Direct Digital Group.