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Gamification 101 - Why games are a key marketing tool

We recently discussed the social media market with the emergence of Google+, yet in many ways social media has already won. This was summarised by Seth Priebatsch, CEO of SVNGR (Groupon meets Foursquare) at this year’s SXSW Festival. “While the last decade was the decade of social… where the framework in which we connect with other people was built… This next decade will be the decade where the game framework is built.” In response to this we’ve decided to dissect gamification, why it is going to become so powerful and how it can actually make marketing engaging and fun.