Sony launch crowd-sourced campaign for cameras

Sony’s new digital imaging campaign shifts focus from the photographer to the photograph and the Pictures People Love.

New balls please

We’ve just launched our new campaign for Sony Wimbledon in 3D, check it out. It’s led by a wonderfully crafted viral film that parodies the old Sony Bravia ‘balls’ ad, with thousands of tennis balls bouncing through the streets of suburban Wimbledon.