Data and customer insight

Data lies at the heart of everything we do. Our a specialist data analysis and planning division, Crayon Ci, armed with a host of segmentation tools, are able to deliver bespoke solutions to cross-channel campaigns through actionable customer insights.

  • Analysis
  • Planning
  • Touchpoint auditing
  • Journey mapping
  • Behavioural targeting
  • Segmentation
  • Campaign management and evaluation
  • Suite of bespoke data products:
    • Continuum
    • Virtue
    • Values

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