Research

We conduct research through our independent research division, Walk a Mile. Their services include:

Customer understanding

  • Customer research
  • Social media monitoring
  • Customer satisfaction programmes
  • Customer profiling and segmentation

Experience understanding & development

  • Co-creation
  • User experience (UX)
  • Web usability
  • Purchase path / customer journey

Marketing communications, planning, development & evaluation

  • Campaign evaluation
  • Creative testing
  • Communications strategy
  • Brand tracking
  • Proposition testing and development

related work