Defining the Go-Givers brand online
- Co-creation sessions & depth interviews helped to define the Go-Givers brand
- Created a wealth of teaching materials for teachers and parents alike
- Fully interactive for pupils with games and puzzles in the KidZone
We were asked to create a website and range of appealing, accessible materials for teaching charitable giving to primary school children. A series of depth interviews with children and their teachers showed that teachers are crying out for high quality materials and lesson plans to make their life easier. To be effective we needed to, inspire, be relevant and most of all be ‘cool’.
Co-creation sessions with the children inspired a range of animal characters to give the site and campaign relevance and personality. From this we developed the ‘Go-Givers’ brand. We also designed the website for teachers, parents and children to include fantastic teaching materials and great interactivity for use in both the classroom and at home. Games like ‘Make Your Own Comic Strip’ and ‘the No-Problem-O Show’ were developed to make the content more fun and engaging.
The site is currently being trialled in 100 schools and functionality and content is being refined prior to roll-out next year with a view to it becoming part of the National Curriculum.